I have a confession. One that’s obvious to some, especially those who know me.
I suck at social media.
Social media as a forum is both a treasure and a bane. It’s an information and networking portal and a source of disinformation and anxiety. Not to mention underhanded data collection, stalking, cyber bullying and echo chambering.
To be ‘good’ at social media means taking the bull by the horns and engaging on a regular basis, making contacts, commenting, reading, and generally using up time that I would consider better used writing or reading books. But social media is an essential marketing tool for those of us with online businesses, and the time we spend on it is an essential investment in our work.
And that’s where I fall over.
Without the interest or inclination to do more on social media, my network and business contacts are meagre. My reach is limited and as a result my business is as well. This became readily apparent in my last promotional campaign, which struggled against larger and better social mediated projects. My product and materials were good, but my reach was ineffective when faced with powerhouse competition.
I know I have to make greater efforts to utilise social media the way it should be. But my naturally introverted self shies away from the narcissistic tendencies required to run social media sites properly (I’m sure many of you will disagree on this point, but let’s not kid ourselves: social media is generally about self promotion).
So, I’m going to try. I’m going to try to use social media a little more effectively. I’ll still suck at it, but maybe, just maybe, I’ll learn a bit as well.
I can only hope.